Elly Jones won the prize for the won the prize for its multicultural skin care series which addresses different skin care needs of people of different cultural backgrounds.

The company was named winner of the Export Prize at the 2007 Multicultural Marketing Awards Presentation in Sydney hosted by the NSW Premier and Minister for Citizenship, Morris Iemma. 

Multicultural Marketng has real application in developing export markets. Traditional exports have recognised. But it is through multicultural Marketing practitioners who have effective a

Elly Jones is an Australian skin care product company with strong ambition to expand to overseas markets. From Day 1, it has embark on the use of cultural imaging, cultural focus group testing and product aculturalisation to ensure it is well place to meet the demands of its overseas customers.

In the first 12 months of the campaign, Elly Jones has enjoy over 50% growth across China, Japan and Korea. It further goes to show that multicultural marketing should be an integral part of any export marketing campaign.

The Chair of the Community Relations Commission which has been running the Awards since 1989, Stepan Kerkyasharian said tonight: ¡°The success was not only a testament to the cultural diversity and flexibility of our Australian multicultural workforce.

¡°This again clearly demonstrates our international multicultural credentials.

Commission Chair, Stepan Kerkyasharian said: ¡°This entry proves that cultural diversity pays off for Australia and reinforces our efforts with these awards to discover and acknowledge those people who are using our wonderful resources of language and cultural knowledge for the economic success of Australia¡±.

For more information, contact Peggy Zeng at peggy@ellyjones.com or +61 3 9014 9828